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Monday, August 5, 2013

FUJITSU "THE NEWS" TELEVISION COMMERCIAL

FUJITSU "THE NEWS" 
TELEVISION COMMERCIAL

Once again Greg Davis from KHON Channel 2 in Hawaii has written, directed and filmed a great new Fujitsu commercial starring Riley and Keli.  Brigitte Abbot and John Vineri from KHON added their expertise, experience and talent to the production along with some humor on the set.  This type of spot is thinking "outside the box" and can only be successful if you have branded a product that is well known in the market.  There are no boxes on the walls or big complicated words explaining the benefits of Fujitsu Air Conditioning.  Those ads are great but people do not react, laugh of "feel" them.  We like to mix up the technical stuff and word mumbo jumbo with simple, local humor.  Enjoy!


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